About FORM
We are a collaborative network of web, graphic and UX designers, developers, project managers, photographers and strategists, headquartered in Calgary, Alberta. Through our collective, too-many-to-count years in the agency world, we recognized an opportunity to deliver a better product for our clients: Outstanding, effective websites and brands, created more efficiently.
Our commitment to developing excellent work using streamlined processes became the spark behind FORM. In practice this means focusing on high-value deliverables (and avoiding time-consuming, gimmicky exercises), leveraging advances in website development to eliminate unnecessary coding, and leaning into the insights gained through our extensive experience in the online space.
While we’re highly motivated to realize efficiencies that benefit our clients, we’re also laser-focused on producing the highest caliber work. Our forte is taking the time to understand exactly what your business needs, and with this clarity of purpose, we develop brand and digital solutions that work for you. We help you express your value and tell your story, building authentic connection and trust.
We look forward to working with you to unearth what makes your business uniquely valuable to your audience, and to bring out the best of your brand online.
Kira Pedersen
Principal and Founder
Kira has spent the last 15+ years working in and with marketing agencies, before founding FORM in 2024. She is a creative strategist, skilled in integrated marketing, and has worked across verticals with clients ranging from Fortune 500s to SMBs to startups.
With a love of design, communication and helping clients formulate their brand, one of her passions is discovering creative articulations that resonate with audiences in the most meaningful way. Being equally analytical, another passion is tackling the problem-solving and strategic vision that drives marketing success.
She believes that that the strongest connections come from authenticity, and aims to bring that lens to all her work.